Hello

My Story

I first discovered my love for data at a young age when I became obsessed with meticulously tracking all of my iTunes music. Little did I know that this fascination would later evolve into a passion for data analytics. It wasn't until I took my first statistics class that I realized the true power of data in revealing patterns, uncovering insights, and empowering decision-making. This revelation fueled my pursuit of a Bachelor of Science in Business Administration, specializing in Business Analytics and Marketing.

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Throughout my career I've had the privilege of working as a Financial Management Analyst. This role provided invaluable opportunities to leverage my skills in automating data analysis and simplifying complex processes. It was during this time that I discovered the game-changing potential of Microsoft Excel's Power Query—an incredible tool that revolutionized the way I transform raw data into meaningful insights. However, it's not just about numbers and spreadsheets for me. What truly excites me is the tangible impact that data analytics can have on businesses. Witnessing the transformation that occurs when clients make data-driven decisions, skipping the hours spent cleaning data and diving straight into analyzing it, is truly remarkable.

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When I'm not diving into spreadsheets and unraveling complex datasets, you'll often find me on the soccer field or hitting some dinks on the pickleball court.

Soccer, a sport that has captured my heart as both a fan and player since I was a boy. As an avid Liverpool supporter since 2010, I can't help but get swept up in the thrill of the game, the strategic plays, and the joy of scoring a goal. The beautiful game never fails to inspire me.

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And then there's pickleball—a delightful blend of tennis, badminton, and ping pong. It may sound like an unconventional mix, but trust me, it's addictive! The strategic shots, lightning-fast volleys, overhead smashes, and the laughter shared with fellow players create an irresistible combination. If you're looking for a sport that's easy to get into and guarantees a great time, I highly recommend giving pickleball a shot!

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Lastly, I enjoy spending time with my wife, two cats, and our dog! My wife brings love, laughter, and support on our journey together. Our two cats provide entertainment in our home. And our dog keeps us on our toes and makes sure we get at least an hour of walking in every day!

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So, that's a little bit about me. As the owner of AVA Analytics, I bring not only a serious passion for data analytics and helping businesses thrive, but also a lighthearted spirit and a love of family and sports.